Email list
Email marketing tools for Etsy sellers
Etsy can bring marketplace buyers, but an email list gives you a way to keep serving people after the first click. The clean path is to offer an opt-in lead magnet, then send useful product updates, guides, and launches.
Start with a simple funnel. A free checklist or spreadsheet is enough to test whether visitors want more from you.
See the free trackerQuick recommendation
Choose MailerLite for a simple lead magnet funnel, landing pages, newsletters, and beginner-friendly automations. Choose Omnisend when the business is more ecommerce-heavy and needs email, SMS, web push, segmentation, and store integrations. Choose Kit when the brand is creator-led and the list will be built through content, tutorials, launches, digital products, or a newsletter. For the newer decision path, use the side-by-side comparison.
| Tool | Best fit | First funnel to build |
|---|---|---|
| MailerLite | Simple opt-in pages, forms, newsletters, and lightweight automations. | Free download page plus a 3-email welcome sequence. |
| Omnisend | Ecommerce stores that want email, SMS, web push, segmentation, and product-aware automation. | Shopify signup form plus abandoned cart or post-purchase flow. |
| Kit | Creator-style brands selling education, digital products, templates, or content-led product lines. | Newsletter landing page plus product launch sequence. |
The first email funnel to build
- Create one opt-in asset: a checklist, spreadsheet, pricing worksheet, or mini guide.
- Build a dedicated landing page that explains the result, not every feature.
- Send a welcome email with the download.
- Send a second email with a related calculator or guide.
- Send a third email with a useful affiliate recommendation only when it fits the reader's next step.
Important list-building rule
Do not add marketplace buyers to a marketing list unless they clearly opted in. Keep the funnel permission-based: Pinterest, SEO, and your website send people to an opt-in page, and the email tool stores subscribers who asked to hear from you.
Tools mentioned
Best first choice for simple landing pages, signup forms, newsletters, and starter automations.
Visit MailerLiteBest fit for ecommerce stores that want email, SMS, web push, segmentation, reporting, and store integrations.
Visit OmnisendBest fit for creator-led brands that want newsletters, landing pages, visual automations, and digital product launches.
Visit KitDisclosure: these are affiliate links. Margin for Makers may earn a commission if you click and buy, at no extra cost to you.